{"id":131193,"date":"2026-01-06T17:11:26","date_gmt":"2026-01-06T11:41:26","guid":{"rendered":"https:\/\/mybookshop.co.in\/myshop\/product\/s-chand-marketing-management\/"},"modified":"2026-03-08T16:40:20","modified_gmt":"2026-03-08T11:10:20","slug":"s-chand-marketing-management","status":"publish","type":"product","link":"https:\/\/mybookshop.co.in\/myshop\/s-chand-marketing-management.html","title":{"rendered":"S.Chand Marketing Management"},"content":{"rendered":"<p>\u2022 Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.<br \/>\u2022; A good number of case studies are included and each chapter has been discussed in detail &amp; discussed throughly.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Part-1: Fundamentals Of Marketing Part-2: Developing Marketing Strategy Part-3: Understanding Consumer Behaviours Part-4: Managing Products Part-5: Communications Decisions Part-6: Managing Sales Forces Part-7: Management Of Physical Distribution Part-8: Managing Marketing Of Services Part-9: Recent Trends In Marketing<\/p>\n","protected":false},"featured_media":130707,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3939,3943,3995],"product_tag":[],"class_list":{"0":"post-131193","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all-books","7":"product_cat-publishers-books","8":"product_cat-schand-books","9":"product_shipping_class-free-shipping","11":"first","12":"outofstock","13":"sale","14":"purchasable","15":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/comments?post=131193"}],"version-history":[{"count":1,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131193\/revisions"}],"predecessor-version":[{"id":131200,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131193\/revisions\/131200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media\/130707"}],"wp:attachment":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media?parent=131193"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_brand?post=131193"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_cat?post=131193"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_tag?post=131193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}