{"id":131109,"date":"2026-01-06T16:23:16","date_gmt":"2026-01-06T10:53:16","guid":{"rendered":"https:\/\/mybookshop.co.in\/myshop\/product\/vikas-publishing-essentials-of-modern-marketing\/"},"modified":"2026-03-06T20:30:25","modified_gmt":"2026-03-06T15:00:25","slug":"vikas-publishing-essentials-of-modern-marketing","status":"publish","type":"product","link":"https:\/\/mybookshop.co.in\/myshop\/s-chand-essentials-of-modern-marketing.html","title":{"rendered":"Vikas Publishing Essentials of Modern Marketing"},"content":{"rendered":"<ul>\n<li>Engages the reader by covering all the essential marketing concepts and their applications &#8211; from scope to the future of marketing.<\/li>\n<li>Makes the discussion interesting and real by including discussion of the concepts in the context of 20 case studies developed in the Indian setting.<\/li>\n<li>Renders the treatment contemporary by integrating topics like Marketing in the Post-Covid 19 World; The Rise of AI-driven Metahumans; Design and Innovation; and so on<\/li>\n<\/ul>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the fundamental theoretical aspects and facilitating the transfer of these elements into real-world situations. Marketing has always been studied and discussed in a specific context &#8211; it could be a certain era, geography, industry\/sector and so on. Here, the context is the new and emerging India. 20 success stories from India are featured in this book. These include consumer goods companies, start-ups, government organizations, educational institutions, MNC subsidiaries in India and so on.<\/p>\n","protected":false},"featured_media":130943,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3939,3943,3995],"product_tag":[],"class_list":{"0":"post-131109","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all-books","7":"product_cat-publishers-books","8":"product_cat-schand-books","9":"product_shipping_class-free-shipping","11":"first","12":"outofstock","13":"sale","14":"purchasable","15":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/comments?post=131109"}],"version-history":[{"count":1,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131109\/revisions"}],"predecessor-version":[{"id":131135,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131109\/revisions\/131135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media\/130943"}],"wp:attachment":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media?parent=131109"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_brand?post=131109"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_cat?post=131109"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_tag?post=131109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}