{"id":131108,"date":"2026-01-06T16:23:16","date_gmt":"2026-01-06T10:53:16","guid":{"rendered":"https:\/\/mybookshop.co.in\/myshop\/product\/vikas-publishing-business-communication-4th-ed\/"},"modified":"2026-03-06T20:30:25","modified_gmt":"2026-03-06T15:00:25","slug":"vikas-publishing-business-communication-4th-ed","status":"publish","type":"product","link":"https:\/\/mybookshop.co.in\/myshop\/s-chand-business-communication-4th-ed.html","title":{"rendered":"Vikas Publishing BUSINESS COMMUNICATION 4TH ED"},"content":{"rendered":"<ul>\n<li>Extensive Syllabus Coverage: Comprehensive coverage of Business Communication syllabi across India.<\/li>\n<li>Practical Application: Focuses on case studies, corporate truths, workplace realities, soft skills enhancement, and employability.<\/li>\n<li>Technology Enabled: Brings into spotlight the varied technological advancements impacting business communication.<\/li>\n<li>Chapter-End Exercises: Includes Review Questions, Chapter End Exercises, Group Study Exercises, Web Linked Exercises and Case Studies<\/li>\n<li>Includes Appendices for Additional learning: (a) Key Terms, (b) Goad Business Letters-Tips and Specimens, Learn to Pronounce (d) Speeches and Presentations, (e) Grammar and Good Writing, (f) Correct and Improve, (a) Communication Quiz<\/li>\n<li>Adds global flavour through: (a) Expert Speak, (b) Quote to Note, (c) Communication Clue, (d) Noteworthy, Key Point and Point to Note, (e) Margin Elements<\/li>\n<li>Provides Fun with Learning: (a) Laugh and Learn, (b) Wit and Humour<\/li>\n<\/ul>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication<\/p>\n","protected":false},"featured_media":130941,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3939,3943,3995],"product_tag":[],"class_list":["post-131108","product","type-product","status-publish","has-post-thumbnail","product_cat-all-books","product_cat-publishers-books","product_cat-schand-books","product_shipping_class-free-shipping","first","instock","sale","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/comments?post=131108"}],"version-history":[{"count":1,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131108\/revisions"}],"predecessor-version":[{"id":131134,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/131108\/revisions\/131134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media\/130941"}],"wp:attachment":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media?parent=131108"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_brand?post=131108"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_cat?post=131108"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_tag?post=131108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}