{"id":130764,"date":"2025-12-30T14:46:36","date_gmt":"2025-12-30T09:16:36","guid":{"rendered":"https:\/\/mybookshop.co.in\/myshop\/product\/s-chand-modern-marketing-principles-and-practices\/"},"modified":"2026-03-06T20:30:16","modified_gmt":"2026-03-06T15:00:16","slug":"s-chand-modern-marketing-principles-and-practices","status":"publish","type":"product","link":"https:\/\/mybookshop.co.in\/myshop\/s-chand-modern-marketing-principles-and-practices.html","title":{"rendered":"S.Chand Modern Marketing (Principles and Practices)"},"content":{"rendered":"<p>\u2022 Market And Marketing \u2022 Modern Marketing Concept \u2022 Marketing System, Marketing Mix, Marketing Function \u2022 Buying, Assembling And Selling \u2022 Transportation \u2022 Storage And Warehouses \u2022 Standardrisation And Grading \u2022 Marketing Finanace \u2022 Marketing Risk \u2022 Marketing Information And Research \u2022 Marketing Management \u2022 Marketing Strategy And Planning \u2022 Marketing Environment \u2022 Market Segmentation \u2022 Market Targeting And Positioning \u2022 Product Planning \u2022 Managing The Product Development \u2022 Pricing Strategy \u2022 Product Related Strategy \u2022 Consumer Behaviour \u2022 The Indian Consumers \u2022 Consumerism \u2022 Law Relating To Sale Of Goods \u2022 The Promotional Programme \u2022 Sales Promotion \u2022 Advertising \u2022 Personal Selling \u2022 Sales Organisation \u2022 Sales Force Management \u2022 Control Of Sales Force \u2022 Sales Forecast \u2022 Remuneration To Salesmen \u2022 Channels Of Distribution\u2014I \u2022 Channels Of Distribution\u2014Ii \u2022 Marketing Of Consumer Goods \u2022 Marketing Of Industrial Goods \u2022 Marketing Of Securities \u2022 Marketing Of Agricultural Goods \u2022 The Marketing Of Services \u2022 Regulated Markets \u2022 Organised Markets \u2022 Cooperative Marketing \u2022 Marketing Control \u2022 International Marketing \u2022 Rural Marketing \u2022 Marketing And Society \u2022 E-Business \u2022 Total Quality Management \u2022 Recent Trend In Marketing.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>\u2022Introduction \u2022Management Accounting \u2022Managerial Uses Of Financial Statements \u2022Analysis And Interpretation Of Financial Statements \u2022Ratio Analysis \u2022Fund Flow Statement \u2022Cash Flow Statement \u2022Planning And Control \u2022Working Capital Management \u2022Marginal Costing \u2022Standard Costing \u2022Standard Costing-Ii \u2022Budget And Budgetary Control \u2022Capital Budgeting \u2022Mis And Reporting \u2022Responsibility Accounting \u2022Management Audit \u2022Prince Level Accounting.<\/p>\n","protected":false},"featured_media":130671,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[4102,3939,3943],"product_tag":[],"class_list":{"0":"post-130764","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-s-chand-publishing","7":"product_cat-all-books","8":"product_cat-publishers-books","9":"product_shipping_class-free-shipping","11":"first","12":"instock","13":"sale","14":"purchasable","15":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/130764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/comments?post=130764"}],"version-history":[{"count":1,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/130764\/revisions"}],"predecessor-version":[{"id":130814,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/130764\/revisions\/130814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media\/130671"}],"wp:attachment":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media?parent=130764"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_brand?post=130764"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_cat?post=130764"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_tag?post=130764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}