{"id":130609,"date":"2025-12-26T10:57:58","date_gmt":"2025-12-26T05:27:58","guid":{"rendered":"https:\/\/mybookshop.co.in\/myshop\/product\/s-chand-research-methodology-concepts-and-cases-concepts-cases\/"},"modified":"2026-03-06T20:30:06","modified_gmt":"2026-03-06T15:00:06","slug":"s-chand-research-methodology-concepts-and-cases-concepts-cases","status":"publish","type":"product","link":"https:\/\/mybookshop.co.in\/myshop\/s-chand-research-methodology-concepts-and-cases-concepts-cases.html","title":{"rendered":"S.Chand Research Methodology: Concepts And Cases: Concepts &amp; Cases"},"content":{"rendered":"<ul>\n<li>Coverage of all topics taught in Indian universities and business schools<\/li>\n<li>49 real-life cases researched from all domains of business management<\/li>\n<li>Explicit instructions on usage of SPSS for data analysis<\/li>\n<li>Thorough and simplified explanation of the research processes<\/li>\n<li>Three comprehensive cases<\/li>\n<\/ul>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains\u2014marketing, finance, human resource, and operations.<\/p>\n","protected":false},"featured_media":130574,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3939,3943,3995],"product_tag":[],"class_list":{"0":"post-130609","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all-books","7":"product_cat-publishers-books","8":"product_cat-schand-books","9":"product_shipping_class-free-shipping","11":"first","12":"outofstock","13":"sale","14":"purchasable","15":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/130609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/comments?post=130609"}],"version-history":[{"count":0,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product\/130609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media\/130574"}],"wp:attachment":[{"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/media?parent=130609"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_brand?post=130609"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_cat?post=130609"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mybookshop.co.in\/myshop\/wp-json\/wp\/v2\/product_tag?post=130609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}