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S.Chand Research Methodology: Concepts And Cases: Concepts & Cases

Original price was: ₹825.00.Current price is: ₹629.00.

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.

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    , , BKSCH982390 9789325982390

    Description

    • Coverage of all topics taught in Indian universities and business schools
    • 49 real-life cases researched from all domains of business management
    • Explicit instructions on usage of SPSS for data analysis
    • Thorough and simplified explanation of the research processes
    • Three comprehensive cases

      Additional information

      Weight1.5 kg
      Dimensions28 × 22 × 3 cm
      Title

      S.Chand Research Methodology: Concepts And Cases: Concepts & Cases

      Publisher

      Vikas Publishing

      Author

      Deepak Chawla, Neena Sondhi

      ISBN / Product Code

      9789325982390

      Category

      Research Methodology / Academic Textbook

      Standard

      Higher

      Edition

      Latest Edition

      Company Details

      S. Chand and Company Limited A-27, 2nd Floor, Mohan Co-operative Industrial Estate, New Delhi – 110044

      Binding

      Paperback

      No Of Pages

      820

      Subject
      Language

      English

      Country of origin

      India

      Board
      HSN Code

      49011010

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