S.Chand Modern Marketing (Principles and Practices)

Description

• Market And Marketing • Modern Marketing Concept • Marketing System, Marketing Mix, Marketing Function • Buying, Assembling And Selling • Transportation • Storage And Warehouses • Standardrisation And Grading • Marketing Finanace • Marketing Risk • Marketing Information And Research • Marketing Management • Marketing Strategy And Planning • Marketing Environment • Market Segmentation • Market Targeting And Positioning • Product Planning • Managing The Product Development • Pricing Strategy • Product Related Strategy • Consumer Behaviour • The Indian Consumers • Consumerism • Law Relating To Sale Of Goods • The Promotional Programme • Sales Promotion • Advertising • Personal Selling • Sales Organisation • Sales Force Management • Control Of Sales Force • Sales Forecast • Remuneration To Salesmen • Channels Of Distribution—I • Channels Of Distribution—Ii • Marketing Of Consumer Goods • Marketing Of Industrial Goods • Marketing Of Securities • Marketing Of Agricultural Goods • The Marketing Of Services • Regulated Markets • Organised Markets • Cooperative Marketing • Marketing Control • International Marketing • Rural Marketing • Marketing And Society • E-Business • Total Quality Management • Recent Trend In Marketing.