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Part-1: Fundamentals Of Marketing Part-2: Developing Marketing Strategy Part-3: Understanding Consumer Behaviours Part-4: Managing Products Part-5: Communications Decisions Part-6: Managing Sales Forces Part-7: Management Of Physical Distribution Part-8: Managing Marketing Of Services Part-9: Recent Trends In Marketing
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• Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.
•; A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
| Weight | 0.7 kg |
|---|---|
| Dimensions | 27 × 21 × 2 cm |
| Title | S.Chand Marketing Management |
| Publisher | S.Chand Publishing |
| Author | R S N Pillai & Bagavathi |
| ISBN / Product Code | 9788121932448 |
| Category | Marketing Management |
| Standard | Higher |
| Edition | Latest Edition |
| Company Details | S. Chand and Company Limited A-27, 2nd Floor, Mohan Co-operative Industrial Estate, New Delhi – 110044 |
| Binding | Paperback |
| No Of Pages | 560 |
| Subject | |
| Language | English |
| Country of origin | India |
| Board | |
| HSN Code | 49011010 |
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