Description
- Extensive Syllabus Coverage: Comprehensive coverage of Business Communication syllabi across India.
- Practical Application: Focuses on case studies, corporate truths, workplace realities, soft skills enhancement, and employability.
- Technology Enabled: Brings into spotlight the varied technological advancements impacting business communication.
- Chapter-End Exercises: Includes Review Questions, Chapter End Exercises, Group Study Exercises, Web Linked Exercises and Case Studies
- Includes Appendices for Additional learning: (a) Key Terms, (b) Goad Business Letters-Tips and Specimens, Learn to Pronounce (d) Speeches and Presentations, (e) Grammar and Good Writing, (f) Correct and Improve, (a) Communication Quiz
- Adds global flavour through: (a) Expert Speak, (b) Quote to Note, (c) Communication Clue, (d) Noteworthy, Key Point and Point to Note, (e) Margin Elements
- Provides Fun with Learning: (a) Laugh and Learn, (b) Wit and Humour
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